GA Trade July-Aug 2014 - page 6

Netflix EntersGermany,
France inBiggestMove Since
2011
Netflix Inc. will introduce its online
video service this year inGermany,
France and four other European
countries, the company’s biggest
expansion in almost three years. The
world’s largest Internet subscription
service, which produces the Emmy-
winning political drama “House of
Cards,” plans to enter Austria,
Belgium, Luxembourg and Switzer-
land as part of themove, according to
a statement today. The exact timing
and price in each countrywill come
at a later date.
Rolf Benz BringsGerman Style
toNewYorkCity
Anewflagship store opening during
ICFFwill giveNewYorkers the chance
to get hands-onwith upholstered
furniture fromGerman luxury brand
Rolf Benz.WhenGerman furniture
brandRolf Benzwas looking for a
venue to act as a portal for its
American audience, NewYork City
quickly emerged as the obvious
choice. Home to ICFF, the continent‘s
most important annual furniture fair,
the city‘s reputation as a cosmopoli-
tanmetropolismatches the firm’s
values of individuality andflexible
living.
EvonikChooses Birmingham
for First U.S. InnovationCenter
A chemicals company announced an
expansion inBirmingham Friday.
Evonik Corporationwill open a global
innovation center for research and
development ofmedical devices and
technology. This is theGerman-based
company's first center in the U.S.
devoted to such an initiative andwill
expand its health care capabilities.
GermanWindCompany
Windtest PutsNorthAmerica
Headquarters in Estherville
AGermanwind energy company has
chosen Estherville as the location for
its NorthAmerican headquarters, a
local economic development group
said today. The firm, windtest, will
open the location this summer, the
Iowa Lakes Corridor Development
Corp. said in a statement.
Anschütz Expands, Opens
NorthAmericanBranch
TheGerman riflemaker Anschütz
announced plans to expand opera-
tions in the United States by opening
its own facility, AnschützNorth
America, and has essentially removed
Steyr Arms from the driver’s seat. “We
feel that the best way to support this
new growth is to take the distribution
and sales service into our own
hands,” said JochenAnschütz,
president of J.G. AnschützGmbH&
Company.
INVESTMENTS& EXPANSIONS
VWVows toBoost
Growth inNorthAmerica
Backedby SUV
VolkswagenAG plans to redouble
efforts to boost flagging sales in the
U.S. aswell as grow inBrazil as
Europe’s largest automaker chases
ToyotaMotor Corp.’s global lead.
VW laid the foundation for growth
inNorth and SouthAmericawith
the decision tomake amid-size
sport-utility vehicle for the U.S.
market, build a newAudi factory in
Mexico and revamp itsmodel lineup
inBrazil, theWolfsburg, Germany-
basedmanufacturer said in a state-
ment in advance of the annual
shareholdersmeeting.
A D V E R T I S E M E N T
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